![]() ![]() But my main question is whether it’ll stick. LLMs are a technology that has some annoying foibles when used in search – like confidently making things up when it doesn’t know the answer to a question – that don’t seem to mesh well with what we use Google and others for.įor now, it looks like Google and Microsoft will shove chat-enabled search engines down our throats because they want the kudos of being first to this technology. I wasn’t unimpressed, as this account of my time with Sydney so far shows, but I also didn’t really see the point. Both made embarrassingly rudimentary mistakes in their much-hyped public demos, and I’ve had access to the ChatGPT version of Bing – whose codename is “Sydney”, as some enterprising hackers got the chatbot to divulge – for about a week. Neither work particularly well, it seems. In response, Google has announced its own chat-enabled search tool, named Bard, designed to head off the enemy at the gates. Microsoft has invested $10bn into ChatGPT’s creator, OpenAI, and in return has the rights to use a souped-up version of the technology in its search engine, Bing. The rise of ChatGPT – the revolutionary large language model (LLM) that can “talk” to users, which I spoke about on the Guardian’s Today in Focus podcast – has been so significant and quick since its November 2022 release that it has thrown the future of search into flux. ![]() ![]() We now “Google” things, rather than search for them, just as we hoover, rather than vacuum.Įxcept now, in 2023 Google may no longer be synonymous with search. The company became synonymous with search. In the year 2000, Google became the world’s largest search engine. Thanks to Google, and a new way of crawling and categorising the web, they quickly became very good. Search engines solved that by trying to categorise information based on queries you sent. Streets you’d driven along for ages led to dead ends. New crossings, roundabouts and turnoffs appeared. The main road became ensnared in a spider’s web of byways. But the exponential growth of the web meant that it quickly became impossible for people to remember where they’d found that pertinent bit of information they wanted.
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